6 Tips for Writing Strong Business Proposals

Larger customers, like governmental departments and corporate divisions, often require business proposals in writing for larger contracts. A written business proposal can be intimidating, but it doesn't have to be overwhelming. Take it in steps to make sure you've covered all the bases.

• Understand the job. Is there a written Request for Proposals (RFP) available? This document should explain what the job entails. Restate the scope of the job in the introduction to your proposal so that the client knows that you're clear on what's being asked.

• Focus on the client. What problem will your services be solving? For example, if you're writing a proposal to provide group health insurance, the problem may be employee retention. The focus of the proposal should be on how the client's problem will be solved.

• Make it personal. If the above two points don't do it, then make sure that your passion for your business comes across in the proposal. A personal connection can make a difference in which proposal is accepted.

• Budget honestly. Most small businesses are more able to compete on value than price. If you lower the bid based on promises of additional work, consider the likely volume and amount of work, and whether or not your lowered price would be in effect. Present a case why the price you're quoting is a better value.

• Speak the language. If technical jargon will get the point across most easily, by all means use it – but always write in the clearest language for your audience. Acronyms and scientific terminology won't make you seem more qualified if the client doesn't understand the words – he or she is more likely to move to the next proposal.

• Proofread it. Get as many sets of eyes to read the proposal as time will allow, because typographical errors can sink a proposal that's otherwise worthy of consideration.

Regardless of its size or complexity, a business proposal at its core is a marketing piece, designed to pitch a specific package of services to a particular client. In many cases, the client will even tell you exactly what they would like to see by putting out an RFP. Use this document as a road map to writing a successful business proposal.

Comments

[resume writing]

Wow Impressive!
Your blog is very informative. However, it is pretty hard task but your
post and experience serve and teach me how to handle and make it more
simple and manageable.
Thanks for the tips… Best regards.